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Is Amazon Go really that good?

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Thoughts and Experiences from the Mile High City of Denver, Colorado

Is Amazon Go really that good?

Peter Soeth

For those of you who haven't heard, Amazon is testing out a new shopping experience in Seattle called Amazon Go. You walk into the Amazon store, scan the Amazon Go app on your smart phone and then start shopping. 

As you pick up items it keeps track of what you have. You can put things back and it removes them. When you are done, you just walk out of the store. No waiting in lines, no talking with a cashier, nothing.

Your Amazon account is billed and you get a receipt on the app. 

In my opinion this will be a game changer for shopping. I already use the self-checkout at my local grocery store. If I can get in and get out without waiting in line, bingo. I will be happy and it will be much more efficient to go to the grocery store.

Amazon Go should significantly reduce overhead costs as they would not need to have as many staff as a modern day grocery store would. But is that good thing or a bad thing?

What do you think? Will you shop there if one comes to your neighborhood? Will Amazon do to grocery stores like what they did to bookstores? Let me know in the comments below.