Vail Resorts has advertised for a customer relations director and I think it is the worst ever job announcement. The description of the job is:
The Customer Relationship Marketing (CRM) team is responsible for leveraging increased and enhanced guest interaction from acquisition to retention, building on that interaction to develop a relationship which enables increased guest revenue and visits, more efficient marketing and an improved and informed customer experience.The primary purpose of the CRM Director will be to manage the CRM team and all associated CRM projects, including the creation and production of marketing communications utilizing a campaign management tool built to leverage all marketing campaigns in a highly segmented, customized fashion. This position will focus on driving revenue through past guests and maintaining and growing customer loyalty and retention.
Direct, shape and develop the Customer Relationship Marketing strategy and vision for Vail Resorts. Lead the design and integration of customer segmentation programs and targeting marketing campaigns. Develop and implement the long term CRM blueprint and roadmap. As the business owner, collaborate with Vail IT and direct the development and enhancements of customer-centric database(s) Oversee and drive alignment of corporate and resort property marketing programs.
I understand that you are trying to describe to the best of your ability, but this is just ridiculous. Just get rid of all those horrible terms like leverage, design and integration, etc. Just right a better announcement.
Read the entire announcement here.