Bloggers vs PR - The Aftermath | WebProNews This is a great interview that looks at the state of PR and bloggers.
There are some definite opinions that PR and bloggers should never meet. But in my opinion, I think that there is a place where the two can come together.
PR professionals need to understand the medium while also treating and respecting bloggers like they respect reporters. Bloggers can carry significant clout in a business line or issue. If they feel disrespected or get mad, watch out.
Take a look at the article and let me know what you think.