EPIC (Evolving Personalised Information Construct) is an interesting video looking at the future of media. I am not sure when it was first developed, but I think that it has been several years. There are two versions. One is set in 2014 and the updated version is set in 2015.
It is amazing how close some of the predictions have and are coming true. The merging of media, search, and data; the fight over copyright; and how we will be getting our news and information in the future.
As a media and public relations person, it is amazing to me how this field is changing and evolving. Even looking at how I get my news and information has changed over the last five years. Who would have thought I would be using an RSS reader.
This was part of a larger discussion on the changing media and how Disney is using this to market their brand at the 2007 PRSA Conference in Philadelphia. This is a great conference to discuss the media, how it is changing and evolving and how as professional communicators we need to adapt and adjust.
Take a look at the video and let me know what you think.